"On paper, the summer of 2012 looked like a clear record-breaker. I think a lot of us were expecting we could beat last summer just based on the titles, the sheer number of blockbuster titles that were in the mix,” Dergarabedian said. “But the audience is what makes and breaks the summer, and they didn’t come out in the numbers we expected for a lot of these films." —
Summer Box Office 2012: Hollywood Studios Underwhelmed As Attendance Drops
Maybe because there was an abundance of CRAP this summer.